Doing away with Startup Prejudices

There are so many prejudices about startups out there that we wanted to do away with them, at least some of them. Because the reality is far from what most people imagine startups to be, in particular tech startups. People tend to think we are a bunch of Red-Bull-drinking computer nerds with unhealthy eating habits, confining ourselves to a darkened room, the only sounds coming from our fingers clicking away on our keyboards at the speed of light and from our powerful gaming computers. In short, they think we are like the guys from Big Bang Theory but without Penny. But that’s where your prejudices are wrong, pals. We got two girls and they are super cool!

What others think we do

People think there are no rules in startups – we do what we want, when we want, and how we want. The only two drinks we consume are Red Bull and beer. Lunch consists of fresh delivery food, leftovers from yesterday, cakes and other sweets, or a mixture of these three. Our working hours are, well, non-existent. We work when we want and from where ever we want to. We are playing table soccer all the time (okay, guilty as charged, but that’s the only truth).


What we think we do

We like to think of ourselves as serious business people, flying business class from startup hub to startup hub – from San Francisco to Berlin to Tel Aviv. Presenting our world-changing ideas on stages in front of thousands of people. Pitching our product in front of a few business angels to receive billions in funding. Keeping a healthful diet, snacking only on apples and bananas. Drinks? Coffee and water. Our working hours are from 7am to 7pm. We practically never leave the office except for business meetings and traveling.
(Some of this is actually true – go check it out here.)

What we actually do

Some prejudices are true. We drink lots of Red Bull (beer only after hours). And we play table soccer every day, but only once after our lunch break. But other than that, nothing is tr— oh.. well, we are dressed really casually. Forget about Casual Friday – it’s Casual Everyday. When we hold job interviews, the job applicants are better dressed than we ourselves are.
But mostly, we are fixing bugs. That’s what we do. We write some code – which, surprise, surprise! – doesn’t work. Then we have to fix it, which takes twice as long as writing it in the first place.